Types of Promotional Campaigns

There are three main types of campaigns you can create: loyalty programs, gift vouchers, and discount programs.

However, the possibilities are endless as you can adjust rewards, triggers, duration, and size of the campaign to your liking. Our software makes it easy to adapt these campaigns to suit your needs.

Here are a few examples of promotional campaigns

Description	Goal
Get 15% off if you sign up with your E-Mail address	customer acquisition
Flash sale, get a 10% discount by purchasing within X hours	boost sales and visits
Holiday discounts via E-Mail, get 25% off on this specific day, time	customer retention, brand awareness
Apology coupon to customers: here is 30% off automatically when a complaint occurs	customer retention and decrease churn
Review or Survey response in return for a 15€ voucher	peer reviews, gauge consumer behavior
Loyalty reward for purchasing a product X times in a given time	retention and purchasing motivation
Receive this 10% voucher if you complete your abandoned shopping basket	Reactivate shopping basket, motivate purchase

1) Discount Promotions

Discount programs, simply called Promotions, are aimed at incentivizing customers to spend more on their regular purchases and drive turnover.

2) Gift Vouchers

Gift vouchers can be given out on any occasion you deem fit for your customers, either for specific customers or random ones. They can attract new customers, retain existing ones or help spread the word about your product by raising awareness about it through its distribution.

Gift vouchers can initially look like the other campaigns but are categorized here as separate ones since they are usually targeted at a specific and one-time event or purpose.

They can also raise awareness about a specific product or sale that benefits from increased traffic and visibility.

A discount program varies from a loyalty program in so far that the goal of this program is to incentivize the customer to spend more on their regular purchase and thus help drive turnover.

3) Loyalty Program

Loyalty programs are designed to reward customers for their loyalty to your brand or product. For example, you can offer a percentage discount once a customer spends a certain amount at your store, or reward them with a voucher or coupon after purchasing a product from you a certain number of times.

To reward customer loyalty, companies can allocate loyalty points that can be redeemed for freebies, discounts, or bonuses. You can set the Loyalty Rewarding Rules directly within the Loyalty Program settings.

Head over to the Loyalty Program section to learn more about this type of campaign and its associated rewards.

This article lists a number of inspirational use cases of Loyalty and discount programs.