To create vouchers that your customers will be able to redeem we need to create a discount campaign. As previously mentioned, this type of campaign needs to have a parent which will be the main campaign we just created.
While creating a discount campaign a number of important decisions need to be taken. Will the voucher codes be unique or generic? Is the discount given a fixed monetary value or a percentage, and how big is it? Is there a minimum transaction value or a limit to how big the discount can be (in case of percentage discounts). Once all of those questions are answered we can go forward and create a discount campaign.
In our example vouchers will be unique and we will apply a fixed discount with a value of 5.00.